What Is Engagement Rate, and Why Should Buyers Check It?
2026-11-01
What it is
Engagement rate shows how many followers interact with posts. A simple way to estimate it: add the likes and comments on a few recent posts, divide by the number of followers, and multiply by 100.
Why it matters
It shows whether the audience is active. Two accounts with the same follower count can be worth very different amounts if only one has an active audience.
How to use it
Compare accounts of a similar size and niche. A much lower rate than similar accounts can mean inactive or fake followers.
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